1970s The Coachman Restaurant Menu Stillwater Oklahoma Hamburgers Coors on Tap
Description
An original menu from The Coachman, 319 South Washington, Stillwater, Oklahoma, circa 1970s.
Front: "the Coachman" on a hanging sign over a coachman in red coat and tricorn hat driving his carriage, in red, black and white.
Inside: hamburgers "Order by Number Please," each named for a rank, from The Serf at 88 cents up through The Yeoman, The Theta, The Duke, The Footman and The Caesar to The Coachman and The Noble at 98 cents. Also the Coachman Special, fish and chips, the Chop Sirloin, Club Steak and Fried Shrimp dinners, and a drinks list with Pepsi, Dr. Pepper, Teem and "Coors on tap" by the frosted glass or frosted pitcher. A "How to Order" box tells you to "Push the red button."
Back: plain red.
Stillwater is home to Oklahoma State University, and The Coachman was a college-town burger joint; "The Theta" on the burger list is a Stillwater campus nod.
Size approx. 7.2 x 10.6 in closed, 14.3 x 10.6 in open.
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Buying Power
In the mid-1970s, the average worker earned about $5.10 an hour, so The Serf at 88 cents cost about 10 minutes of pay, or about $5.21 at today's wage. A frosted pitcher of Coors at $1.75 was about 21 minutes, about $10.37 today.
Condition
A patch at the front top-right corner where a sticker or label was torn away, leaving white paper residue. Small white scuffs and specks on both red covers, more on the back; edge wear. Inside lightly toned with small brown spots and wear along the center fold. Please study the images; they are part of the description.
Disclaimer
The images and any video show the actual item and are part of the official listing description, so please review them closely. Measurements and weights are approximate, and any maker or material we haven't confirmed is described as assumed. Questions? Message us; we answer quickly.
