ca1900 Au Bon Marche Paris Trade Card La Poule aux Oeufs d'Or Exposition 1900 — "AU BON MARCHÉ" at the top; a fable scene: a village girl with a basket of eggs and a young man in a red waistcoat at a farm gate, a hen at their feet. Approx. 4.30 x 6.38 in.
Description
"AU BON MARCHÉ" at the top; a fable scene: a village girl with a basket of eggs and a young man in a red waistcoat at a farm gate, a hen at their feet. Caption: "La Poule aux Oeufs d'Or" (The Hen That Laid the Golden Eggs), no. 2, with French verse below.
The back is printed in green: "AU BON MARCHÉ, Maison Aristide Boucicaut, Paris," with an engraving of the store and its "Annexe" on a busy street. "Magasins de Nouveautés. Les plus importants du monde entier. A visiter comme l'une des plus remarquables curiosités de Paris. Interprètes dans toutes les langues. Exposition Universelle 1900. Hors Concours — Membre du Jury." Printer: "Imp. B. Sirven, Toulouse-Paris."
Approx. 4.30 x 6.38 in.
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Historical Context
The great Paris department store. The back invites visitors to see the store as "one of the most remarkable curiosities of Paris," with "interpreters in every language," and names its founder, Aristide Boucicaut.
Paris 1900. At the Exposition Universelle of 1900 the store was "Hors Concours — Membre du Jury": too distinguished to compete, it sat on the jury instead.
A fable for children. The front illustrates La Fontaine's fable of the hen that laid golden eggs, from a numbered series.
Condition
Front: very good, bright color with a slick finish. Back: light foxing, crisp green printing. Please see the photos, which are part of the description.
About The Printing
This is an original chromolithograph, and it was slow, exacting work. Each color had to be drawn onto its own separate stone by hand — in monochrome, the artist judging how much stipple each area needed so the colors would combine correctly only once every stone had been printed. The sheet then went through the press once for every color it carries, often a dozen or more, and every pass had to register exactly against the last. A pass out of register showed.
Under magnification the image resolves into irregular hand-drawn stipple, each ink carrying its own dot pattern, the colors mixing in the eye rather than on the paper. There is no regular halftone screen and no four-color rosette, which is what a modern reproduction would show. Modern process printing simulates every color from four inks; chromolithography laid each color down as its own.
The front has a slick, glossy finish, and the back is printed in a single green ink.
Provenance
From my family's estate collections, built over more than 60 years by knowledgeable antiques collectors and traders. Stored in a climate-controlled environment.
Also In Our Store
More Victorian advertising trade cards are in our store.
Disclaimer
The images and any video show the actual item and are part of the official listing description, so please review them closely. Measurements and weights are approximate, and any maker or material we haven't confirmed is described as assumed. Questions? Message us; we answer quickly.
