1940s Rexall Soda Fountain Menu Cover $50,000 Chocolate Glamour Girl with Soda
Description
An original Rexall drug store soda fountain menu cover, circa 1940s.
Front: a glamour girl in a wide-brim hat sips a chocolate soda under a bold script "Menu," on a bright red cover.
Inside: "The Rexall Fountain — cooling drinks · delicious sundaes," with the banner "You'll enjoy the tempting flavor of '$50,000' Chocolate served only at Rexall Fountains." The inside is otherwise blank; no menu insert is present.
Back: "The Flavor That's Always in Favor," explaining that the "$50,000" trademark came from the sum spent developing the chocolate, with the Rexall Fountain logo.
Size approx. 7.9 x 9.9 in closed, 15.7 x 9.9 in open.
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Historical Context
Rexall began in 1903, when Louis K. Liggett organized 40 independent druggists into a cooperative selling under the Rexall name. At its height the brand was licensed to as many as 12,000 drug stores. "$50,000" Chocolate was Rexall's own fountain chocolate, "served only at Rexall Fountains" and also sold in cans to take home.
Condition
Two punched holes along the outer edge of each cover, probably for a cord or fasteners that once held the menu insert. Creasing and short splits at the front top-right corner and along the front right edge; light scuffs on the red covers; edge wear and small chips, mainly along the bottom edge at the fold. Inside toned with light spots. Fold intact. Please study the images; they are part of the description.
Disclaimer
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